Metrics That Matter For Mobile

How are you talking data in a mobile first world? Mobile has become an extension of ourselves, and has the ability to impact on the customer journey across the entire purchase cycle. With AI and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. So how do you connect these dots?

Join The Drum, Ogury and a panel of industry experts to talk about metrics that matter in that journey.

There’s an increasing requirement that brands become more data-driven and focused on building as tight a direct relationship with consumers as they can, allowing them to communicate with people in a much more targeted, personalized way. However, with all the choices available when it comes to mobile data analytics and measurement solutions, what technologies should marketers be investing in? Which data should be used to inform your strategy? And how do you ensure you are not wasting your marketing spend on ‘bad data’, but instead harnessing quality data which will connect the dots and produce world class marketing strategies?

Come along for some fascinating insights into the only mobile metrics that matter.

Panel Speakers:

•    Lisa Giacosa, Global Managing Director Analytics & Insights, Spark Foundry

•    Mike Dolan, Senior Creative Director, Quartz Creative

•    Kevin Fitzgerald, Director Client Strategy, Ogury

•    Meredith Guerriero, US Head of Partnerships, Pinterest

•    Sonoo Singh, Associate Editor, The Drum (moderator)