How can marketing make a difference to society? While corporate philanthropy isn’t new, consumers are increasingly expecting brands to give back and contribute to society. But how can brands do this in an authentic way while still achieving their commercial goals?
The Drum co-founder and editor-in-chief, Gordon Young will be joined by Action Against Hunger, Cobras Performing Arts: Drumline and more, to talk about how their initiatives are impacting the media industry. As more brands are donating and fundraising for a good cause, we will ask: are charity brands a good investment and are businesses expected to provide solutions to the anxieties of the world to make this a better place?
Expect fascinating insights, practical tips and hopefully some motivation around how our industry can change the world.
Emily Kreuger, associate director, partnerships and business development, Action Against Hunger USA
Terrel Stowers, founder, Cobras Performing Arts
Gordon Young, co-founder, editor-in-chief, The Drum (moderator)
More speakers to be announced soon
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