TV Data Deep Dive with Alphonso

Join the Drum and Alphonso for a deep dive into the power of real-time TV viewership data and audience insights, and what this data means for advertisers looking to improve brand metrics and ROI from their TV ad spend. 

From finding your TV audience mobile devices, to understanding which creatives are driving the best results,  the TV Data Deep Dive will explore new ways in which progressive brands are harnessing data to bridge the TV and digital divide, and the new clarity data provides on how TV ads are performing. 

Starting off the night with a fireside chat including Julian Zilberbrand, EVP, Audience Science from Viacom Media and Raghu Kodige, co-founder and Chief Product Officer from Alphonso. 

Followed by an expert panel, including:

  • Skylar Kim, VP of Digital at Horizon
  • Walt Horstman, SVP and GM of Analytics & Advertising at TiVo 
  • Bhanu Bhardwaj, SVP, Digital and Media Solutions, Analytics at IRI Worldwide
  • Mark Gall, CRO at Alphonso 

Topics include:

  • Optimizing campaigns across TV and digital
  • Data and technologies to help you "own the living room" –  How AI, and Machine Learning, ACR and more can power your brand metrics
  • TV measurement: Impact vs. Impressions
  • Best practices in TV-to-mobile ad retargeting

Ending the night with tech demos by Ashish Chordia, CEO at Alphonso, followed by cocktails and networking. 

Please join The Drum and Alphonso for a thought-provoking afternoon including a panel discussion, fireside chat, technology demos and cocktails on Thursday, September 28th at 2pm – 5pm.

WHAT: TV Data Deep Dive with Alphonso

WHEN: Thursday, September 28th, 2pm to 5pm

WHERE: Kimpton Hotel Eventi, 851 6th Ave, New York, NY 10001