The thought of omnichannel can seem ominous for many brands - particularly those with complex product lines. Getting the right product, in the right place at the right time - whether that is in print, in store or online, is deemed a no-brainier. But how do you avoid publishing the wrong picture, the wrong price or the wrong product descriptions when dealing across so many channels?
This webinar, in partnership with Akeneo, will look at strategies for acquiring a consistent presence across multiple platforms, and will also feature in-depth research outlining why that will make a significant impact on the bottom line. It will give insights into businesses that have been transformed simply by being able to efficiently trade all their products across all their channels in a consistent and efficient way.
So join us to hear from both Adobe and Akeneo about how to solve the challenges of taking a consistent approach across multiple and constantly changing product lines. It will explain how to overcome the practical problems of what everyone agrees make a lot of sense in theory.
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