In September, we asked our agency contacts to take part in a survey. Its goal was taking the temperature of the industry going into the fourth quarter; to help us understand your needs in order to support you and provide solutions.
126 agencies from 31 different countries took part, representing a broad section of the community.
Faced with abrupt, global changes in consumer behaviour, agencies and the brands that employ them have found the old rules no longer apply. People stopped commuting. Shoppers bought online, or bought less altogether. Social gatherings dwindled.
With this report, we at The Drum hope to provide a platform for important conversations in the agency community. In this time of unprecedented disruption, you can hear directly from other agencies about how they have been affected, how they have adapted to survive, and what they think tomorrow will bring.
Register now to download.
The Drum is devoted to solving problems for the agency community. As you plan for the future, we offer a range of key solutions including:
Visit thedrum.com/solutions for more information.
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