How to create a more seamless end-to-end creative process in a virtual world


A year on from initial lockdown restrictions, which prompted the pivot towards remote working, The Drum and Adobe teamed up to survey 100 creatives to discover what lessons from the pandemic will inform the future of creative working.

A few things became clear: working from home is here to stay – with 67% of creatives expecting to ‘continue to work mostly from home’ – but when it comes to collaboration, teams are yet to discover the full potential of the enabling technology and tools that can help drive better collaboration - not just between teams but with end clients directly. This panel seeks to explore how the creative collaboration process has changed and what lessons can be learnt, not only to transform the quality of creative work, but the lives of creatives, forever.


The panel will discuss:

  • Has working from home made collaboration more difficult?
  • What are the biggest changes the pandemic has driven in terms of creative workflows?
  • What should creatives be looking for to help improve collaboration across teams?
  • How has the creative brainstorming process changed?
  • Adobe's 2021 Creative Trends forecast which you can download here.



Now available to watch on-demand. Register here and we will send you the link to watch.





Richard West
senior manager, strategic development, international design and content solutions




Uyi Aghedo
creative specialist





Alice Watkinson
senior creative
innocent drinks



  Jennifer Hyashi
associate design director
We Are Social



  Gordon Young
The Drum



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