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The Marketing Ecosystem Blueprint: Unlocking innovation and driving growth 

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The Drum x AAR

AAR’s latest piece of in-depth research, developed in partnership with The Drum, interrogates the DNA of a modern marketing ecosystem.

It explores the framework for how CMOs design their marketing architecture to create a truly dynamic and holistic ecosystem.

Learn more about:

  • Rethinking organizational design: the in-housing trend is set to continue, but a surprising 60% of CMOs plan to outsource some of what they brought in-house.
  • People: what key skills are most needed in-house?
  • The opportunities for driving strong partnerships with your agencies. 
  • The martech race: 66% of CMOs are reviewing their platforms to address their biggest concern – keeping up with the pace of digital change.
  • Process and culture change: hear how 75% of CMOs identify processes as inhibiting marketing effectiveness and how they overcome this.
  • Measuring success: how do CMOs manage the always-on approach?



In partnership with:

netbase quid


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