Marketing teams spend countless hours on planning strategy, finding the right customers and channels, and executing campaigns. And now in the digital, hybrid and transformational era of work, they’re also expected to do even more with less. But all this time and dedication can be wasted if you’re not measuring and improving performance.

With the rising number of digital tools and platforms at marketers’ disposal, a unified performance management approach is becoming increasingly important to ease the demand and pressure on marketing teams to drive business goals.

This session will explore the key areas marketing leaders must assess when planning to overhaul performance management and transform how you track success.

Steve Molloy, Lead Solution Engineer, Wrike

Steve has an abundance of common sense and experience. After gaining 25 years of Project Management experience, he moved into the Solution Engineer Role (5 years) with ERP solutions before joining the Wrike Team where he explores value engineering combined with best practices across multiple Industries.

Shannon Riley, Industry Principal Marketing, Wrike

Shannon is an Industry Principal who has worked with many Fortune 500 companies to strategize and execute their marketing plans and is a marketing expert who brings a high level of industry-specific knowledge that marketing teams and agencies face, which helps him provide business-driven results to our Wrike customers.

Where is your marketing revenue hiding?

Register