Mastering data collaboration for incremental growth, increased revenue
Join Sam Taylor (marketing director at Direct Line Group) and Hugh Stevens (managing director, UK at LiveRamp) as they explore how first-party data and collaboration are reshaping marketing. Learn why data collaboration is essential for growth and how to close the gap between intention and execution.
Key Takeaways:
- Traditional ads are dead: First-party data is the new fuel for personalized, relevant customer experiences—don’t get left behind.
- Collaboration unlocks growth: Data partnerships are the key to unlocking insights and driving better business outcomes. It’s not just about tech; it’s about strategy.
- CMOs must act NOW: Campaigns are outdated—today’s focus is on customer segments. CMOs need to deliver the right message, at the right time, across all channels to stay competitive.
- AI and data are the future: Leverage AI and first-party data to create dynamic, personalized experiences at scale—it’s what will set you apart.
Watch the full webinar now!
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