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April 11, 2022
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The Drum
 

Future of TV

Thank you to everyone who has signed up to our Future of TV newsletter so far. Your support is appreciated.

In the past week, as well as reporting on the political tug of war that is the planned sale of Channel 4, we have been turning our attention to the launch of TalkTV. As News UK gets ready to debut the Piers Morgan-fronted news network, its senior ranks tell us they are confident they can avoid the advertiser boycotts seen by GB News. We’ll be checking back regularly to see how that pans out.

In another new launch story, The Drum has released the second episode of our latest podcast series, TV Talks. In this week’s installment, media editor John McCarthy sat down with ITV sales director Mike Trinder to talk TV’s advertising ‘conundrum’ – the 2022 World Cup coinciding with Christmas.

Elsewhere, we delved into the US upfront season, checking in with Roku to ask if 2022 will be the year streaming can close the gap on linear sales.

For stories, pitches and general wonderings, please email hannah.bowler@thedrum or john.mccarthy@thedrum.com. Thanks for reading!

 
How TalkTV is bracing advertisers for an ‘uncensored’ Piers Morgan

How TalkTV is bracing advertisers for an ‘uncensored’ Piers Morgan

TalkTV, the new channel from Rupert Murdoch's News UK, goes live on 25 April with Piers Morgan as its 'uncensored' primetime presenter. During rehearsals in London, the channel's top team tell Ian Burrell why they're confident they won't face the advertiser boycotts that beset rival GB News even as their star host promises to 'cancel cancel culture'.

 
TV Talks podcast: ITV on TV advertising during Christmas World Cup

TV Talks podcast: ITV on TV advertising during Christmas World Cup

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. Our special guest this week is ITV sales director Mike Trinder who chats to John about the logistical headache of 2022's World Cup coming in Q4. 

 
5 things media buyers need to know about football fans ahead of World Cup 2022

5 things media buyers need to know about football fans ahead of World Cup 2022

The impending World Cup 2022 has prompted the publication of a detailed fan survey eliciting what supporters think of the winter contest.

 
Roku declares 2022 as the first ‘true streaming’ upfronts as it makes debut

Roku declares 2022 as the first ‘true streaming’ upfronts as it makes debut

On May 3 Roku will be hosting its first in-person upfront in New York after its virtual debut in 2020. This historic broadcast TV event has become increasingly dominated by the new streamers. Roku’s head of agency partnerships and national brand team lead Kristina Shepard tells The Drum 2022 is the year streaming measures up to broadcast at the upfronts.

 
95% of UK public stream, plus 4 more TV habits from Rakuten Advertising

95% of UK public stream, plus 4 more TV habits from Rakuten Advertising

The UK public’s love affair with streaming shows no sign of souring in the latest media survey conducted by Rakuten Advertising, which shows an overwhelming 95% of the British public now indulge in one way or another.

 
Hulu taps emerging artists from across the globe to reimagine its classic logo

Hulu taps emerging artists from across the globe to reimagine its classic logo

Independent creators from every corner of the world were given free rein by streaming titan Hulu to come up with their own takes on the brand’s classic, lime-green logo. In an exclusive for The Drum, a handful of the artists involved in the project – as well as Hulu’s internal creatives – talk inspiration, creative processes and plans for the future.

 

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