Future of TV
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In the past week, as well as reporting on the political tug of war that is the planned sale of Channel 4, we have been turning our attention to the launch of TalkTV. As News UK gets ready to debut the Piers Morgan-fronted news network, its senior ranks tell us they are confident they can avoid the advertiser boycotts seen by GB News. We’ll be checking back regularly to see how that pans out.
In another new launch story, The Drum has released the second episode of our latest podcast series, TV Talks. In this week’s installment, media editor John McCarthy sat down with ITV sales director Mike Trinder to talk TV’s advertising ‘conundrum’ – the 2022 World Cup coinciding with Christmas.
Elsewhere, we delved into the US upfront season, checking in with Roku to ask if 2022 will be the year streaming can close the gap on linear sales.
For stories, pitches and general wonderings, please email hannah.bowler@thedrum or john.mccarthy@thedrum.com. Thanks for reading!
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