Deep Dive: Data & Privacy

The Drum Labs

Presented with the choice of whether their data can or can’t be used in digital advertising, an increasingly empowered public are getting into the habit of saying no.

 

Leading software company Permutive estimates as many as 70% of consumers have gone data dark, meaning marketers have a fight on their hands to reach their desired audiences.


On Tuesday, November 15, with the help of an expert panel of guests including Ollie Shayer, omni-media director at Boots, we’ll look at the routes available to help advertisers responsibly make invisible consumers visible, and hear from top marketers about how they collect and care for the data that drives them to success. Join us for breakfast, a panel session, and informal networking with industry experts.


Where: The Drum Labs, London
When: Tuesday November 15, 8.30am to 10.30am


Register to confirm your place at this not-to-be-missed event.

 

 

Register

Please enter your details below

Please tick this box if you do NOT wish to receive any future communication from The Drum on products and services that may be relevant to you.

Please tick here if you would like to become part of The Drum's Research Community.

 

By submitting this form you agree to the storing & processing of your personal data by The Drum as described in its privacy policy.