Presented with the choice of whether their data can or can’t be used in digital advertising, an increasingly empowered public are getting into the habit of saying no.
Leading software company Permutive estimates as many as 70% of consumers have gone data dark, meaning marketers have a fight on their hands to reach their desired audiences.
On Tuesday, November 15, with the help of an expert panel of guests including Ollie Shayer, omni-media director at Boots, we’ll look at the routes available to help advertisers responsibly make invisible consumers visible, and hear from top marketers about how they collect and care for the data that drives them to success. Join us for breakfast, a panel session, and informal networking with industry experts.
Where: The Drum Labs, London
When: Tuesday November 15, 8.30am to 10.30am
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