Powering agency success in the next wave of digital media

First it was search, then social, and now we're in the next wave of digital media.

Retail media is set to account for over 25% of total digital media spending by 2026 (BCG), growing by 25% for the next five years to reach $100bn.

With this media buying approach comes a new tech architecture requiring cross-channel, cross-retailer agility and access to first-party data. When brands and agencies look beyond traditional retail channels and integrate commerce data across the open internet, there’s room to almost double its potential into a $180bn revenue opportunity.

In this must-attend session for agencies, tune in to discover how to unlock the power of commerce data across the open web by embracing new audiences, tech, and media owners.

Presenter

Jenni Baker
assistant editor,
The Drum

Guests

		Natalie Firth head of agency UK, Criteo

		Jane Ostler EVP, global thought leadership, Kantar

		Mudit Jaju global head of e-commerce, Wavemaker

Powering agency success in the next wave of digital media

Presenter

Guests

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