Brand Planning 2026
Your Analytics Toolkit
From AI hype to execution
As 2025 draws to a close, the shift from hype to reality demands enthusiasm, execution and robust infrastructure. This playbook outlines proven and emerging strategies to tackle the brand challenges that lie ahead in 2026.
With Kantar by your side, you’ll be prepared to meet rising consumer expectations and navigate evolving cultural dynamics. Inside, you’ll find practical guidance, case studies and answers to the questions shaping tomorrow’s marketing landscape:
Hyper-personalization: how can you accelerate audience understanding at scale?
Experience journey: where are you losing customers between interest and purchase?
Deep brand connections: what’s driving your brand’s growth – or decline?
Co-creation & participation: how can you democratize insights across your organization?
Focus and forecast: what is really changing? Is it a short-term swing or a long-term shift?
Leveraging the latest in brand analytics, this playbook offers expert guidance to make sense of your brand amid the AI transformation. Download it now.
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