In a new world where much of the world’s supply now lives outside the platforms that used to hold so much of it, advertisers have a choice: continue to buy through a lot of channels or consolidate their strategy.
The Drum sits down with Meagan Martino, head of demand for EMEA and the Americas, AppLovin; Chris Kane, chief executive of Jounce Media; and Axel Jonuschies, general manager, GroupM EMEA, to explore the challenges with supply path optimization (SPO) on mobile and the opportunities it presents for advertisers heading into 2023.
In this session you’ll learn about AppLovin Exchange (ALX), introduced in November 2021 to help brands and agencies easily launch and scale their mobile strategies in a transparent, measurable, and brand-safe way. Today, ALX is the leading mobile in-app ad exchange, connecting buyers to 140,000+ mobile apps on 1.8 billion+ mobile devices globally.
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Axel Jonuschies, Managing Partner, Global Investment Programmatic at GroupM Axel is responsible to design, develop and run GroupM's global programmatic investment strategy. His knowledge and 18+ years of digital experience allows him to align technology, data and investment services with a strong focus on transparency and operational efficiencies, delivering innovative investment solutions as a thought leader and mentor. |
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Chris Kane, Founder and President, Jounce Media Jounce Media is the industry leader in programmatic supply chain management. Chris was previously Chief of Staff to the CEO and CFO at AOL. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors. |
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Meagan Martino, Head of Demand, EMEA & Americas at AppLovin Meagan most recently served as Senior Manager of Agency & Strategic Partner Solutions at Twitter's MoPub. At AppLovin, Meagan helps agencies and advertisers tap into the massive mobile market in order to reach new audiences. |
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