59% of CMOs say their marketing ecosystems aren’t designed to keep up with the speed of change – so why have only a quarter (26%) introduced a marketing operations function?

Burning Platforms, a report from AAR and The Drum, combines quantitative insights from a UK study with 100 senior marketers* and qualitative interviews with CMOs from BT, Halfords, HSBC, M&S, Samsung and Tesco to create the industry’s temperature check on the concerns, challenges and changes within a brand’s marketing ecosystem.

Download the full report to discover how to address these challenges and achieve business-critical marketing goals, with a more agile, integrated approach to the design of the marketing ecosystem.

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