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Today’s must-reads

shipyard
Opinion
Marketing strategies for navigating tariff turmoil
Yes, these are uncertain economic times. But while we wait for the dust to settle, Kantar’s Jane Ostler shares five actions brand owners can take right now to retain some control.
Jane Ostler
EVP, Global Solutions Marketing and Thought Leadership, Kantar
The Duolingo mascot, Duo
Opinion
‘Kill’ your products for attention – if you can do it as well as Duolingo
Michael Farmer
Agency models
Agencies can’t survive if work continues to increase as fees fall, warns Michael Farmer
AI semiconductor chip with neon effect on a tech circuit background, rendered in glowing lines with a blue and purple color palette
Artificial Intelligence
The AI for Drummies Buyer’s Guide: everything marketers need to know
Woman diving
Ad of the Day
Ad of the Day: Hyundai touts hydrogen credentials in film about perseverance
Parker Posey
Brand strategy
The White Lotus effect: how brands got a boost from the hit show
AI for Drummies show all

It’s the topic du jour – but what’s hype and what’s helpful? This guide explores how marketers can use AI to drive real results. Whether you’re testing tools or scaling strategy, here’s what you need to know to make AI work for you.

AI semiconductor chip with neon effect on a tech circuit background, rendered in glowing lines with a blue and purple color palette
Artificial Intelligence

The AI for Drummies Buyer’s Guide: everything marketers need to know
Futuristic ai chip with neon lights and digital data stream
Artificial Intelligence

The marketer’s no-nonsense, A to Z guide to all things AI
From My Neighbour Totoro 1988
design

OpenAI’s ‘unethical’ stance on Studio Ghibli could lead brands to ‘reject’ gen A...
A robot that looks like Wall-E looking into the sunset
Agency Advice

Extra fingers, broken workflows and ‘too good’ work: ad execs’ AI teething problems

Most popular right now

Tony's Chocolonely interview
Brand strategy
‘It’s just chocolate’ – except when it isn’t: Tony’s Chocolonely marketer on brand impact
Parker Posey
Brand strategy
The White Lotus effect: how brands got a boost from the hit show
Google and Roblox team up
creative works
The most immersive ad platform yet? Why brands should take Roblox seriously post-Google deal
Brian Lesser, Lauren Wetzel and Evan Hanlon of WPP
Data & Privacy
Following InfoSum deal, WPP says its alternative to ID-backed big data is complete

From our columnists

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Legacy brands, especially, have been trained to fear the chaos - to manage every message, script every post, and “own” every moment. But culture isn’t something you own. It’s something you contribute to.
Jill Smith
CEO, Americas
Iris Worldwide
If WHSmith wants a road to recovery, look at how Søstrene Grene uses Scandinavian design cues and minimalist, cosy aesthetics, together with a calm, exploratory store layout that enhances discovery. Premium retail.
George Gottl
CCO
FutureBrand
We made the games from phony mobile ads for KFC, turning one of the most obnoxious parts of the internet into joy. It helped us move further into gaming.
Santiago Cuesta
ECD
TBWA\RAAD
World Creative Rankings 2025 show all

Discover the world’s most awarded creative people, companies and campaigns.

Miami
Creative thinking

The Drum’s 2025 agenda: Miami’s creative scene, new rankings & global marketing gamech...
LIAisons
Creative thinking

The Drum and LIA seek rising creative talent for career-defining opportunity in Vegas
Orange ad
World Creative Rankings

Marcel Paris on breaking barriers in women’s football for Orange

Dreamcaster
World Creative Rankings

How FCB New York brought basketball to visually impaired with world’s most awarded campa...

Latest creative work

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Paul Stanley - Workday Ad
Workday ‘Carmen the Rock Star’ and ‘Goodnight Rock Stars’ by Ogilvy
Brian Cox
Malibu ‘Clock Off’ by Wieden+Kennedy
Father and daughter
National Autistic Society ‘It’s How You Show Up’ by Don’t Panic
outdoor campaign
O2 ‘Essential For Living’ by VCCP

Subscriber-only

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Mentos ad
Anatomy of an Ad
How BBH helped Mentos effervesce with explosive internet challenge
John Mescall
Creative thinking
Overcomplicating advertising is a dumb way for creativity to die, says John Mescall
An advert for Uber
Brand strategy
Inside Uber’s bold attention economy drive
Sir Martin Sorrell at CES
Opinion
S4 Capital at a crossroads: stability, struggles and strategic speculation
Ones to Watch 2025 show all

Your guide to the agencies to keep your eye on in 2025.

Wavemaker
Agency performance

Agencies to Watch 2025 part 5: featuring Droga5, Uncommon and Wavemaker
Ogilvy team
Agency performance

Agencies to Watch 2025 part 4: featuring Ogilvy UK, Monks and DDB Colombia
Edelman Canada at Cannes
Agency performance

Agencies to Watch 2025 part 3: featuring Area 23, David Madrid and Zulu Alpha Kilo
23red
Agency performance

Agencies to Watch 2025 part 2: featuring FCB, Mower and Whalar
How content creators stay engaged and avoid burnout
How content creators stay engaged and avoid burnout
In the fast-paced world of content creation, staying inspired without burning out is key to long-term success. Moderated by The Drum's Global Editor, Cameron Clarke, this panel from Web Summit Qatar brings together top creators to discuss their strategies for maintaining creativity, setting boundaries, and building sustainable workflows. Learn how to balance growth with well-being and keep your passion alive.
Featured video

Partner insights

find out more
Photograph of Jessica Dudley
Opinion
4 ways programmatic machine learning is powering consumer app growth
ethereum gold coin with dollars in its reflection
Open Mic
Selling the dream: what crypto ads really communicate to their audience
StackAdapt’s Driving Digital Advertising Platform Success: Get On Board, Enjoy The ROI report.
Promoted
Get with the programmatic: how APAC marketers can drive advertising success
Pinterest Trens 2025
Promoted
Spot the trend – how to see what’s next, before the rest

Marketing

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Judge of the Day: John-William Awbrey
The Drum Awards
Judge of the Day: John-William Awbrey, head of brand & campaign insights at Sky
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing.
Margo Waldrop
, The Drum
shipyard
Opinion
Marketing strategies for navigating tariff turmoil
The Duolingo mascot, Duo
Opinion
‘Kill’ your products for attention – if you can do it as well as Duolingo
Image of WHSmith trial logo next to the NHS logo
Opinion
How to be less WHSmith and more Søstrene Grene: 3 lessons for retailers
CPK ad
Opinion
Brands keep talking about culture - but are they actually in it?
Judge of the Day: Francesco Federico
The Drum Awards
Judge of the Day: Francesco Federico, global chief marketing officer at S&P Global Ratings

Agencies

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Michael Farmer
Agency models
Agencies can’t survive if work continues to increase as fees fall, warns Michael Farmer
We’ve known for many years that agency business models are creaking, but the Madison Avenue Manslaughter author tells the Advertising: Who Cares? podcast that radical change is essential for agency survival.
Richard Draycott
Associate Editor & VP Community, The Drum
Miami
Agency performance
Miami heat: exploring America’s emerging agency landscape
Oatly billboard
Opinion
Oat milk isn’t funny, so why is Oatly funny?
The wheel of brand archetypes
Opinion
Yes brand archetypes are pseudoscience. Does that make them completely useless?
Mark Read
Opinion
Mark Read breaks cover to remind us WPP is more than it seems
Pitch expert Rebecca Nunnely
Brand strategy
10 Questions on Advertising... with AAR lead consultant Rebecca Nunneley

Creativity

show all
Book pages with Coca-Cola
Creative work
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time.
Margo Waldrop
, The Drum
Greenpeace ad
Creative work
Is Greenpeace’s ‘Ghibli’ AI-generated climate campaign hypocritical?
Woman diving
Ad of the Day
Ad of the Day: Hyundai touts hydrogen credentials in film about perseverance
Dave Chase
My Creative Career
How Dave Chase styled the sound of Burberry
Ionna charging station
Creative work
Ionna bets on nostalgia, branding & Buc-ee’s energy to make EV charging a vibe, tariffs be damned
Paul Stanley - Workday Ad
Creative work
Workday doubles down on humor in B2B – and it’s working like a rock star

Media

show all
Katie-Vanneck Smith
Opinion
‘Human-created content must be protected and valued’: Hearst UK’s Katie Vanneck-Smith
Amazon Logistics Center
Opinion
Amazon’s bid for TikTok isn’t about social – it’s about total retail domination
Reeves
Opinion
AOP’s Richard Reeves on why publishers need to break sole reliance on advertising
Futurisitic trolley
Opinion
Retail media’s AI arms race: its platforms v. advertisers
Albertsons Media Collective’s Liz Roche
Retail media
Retailers eye traditional media as retail media booms
Jenny Holleran
Retail media
‘Retail media isn’t media’: Inside Kroger’s 100-year data advantage
Roxy Young
Social Media
Reddit is turning 20 – and it’s just getting started: a candid chat with CMO Roxy Young
News Horizons
Opinion
​Trust, consistency, differentiation: Politico’s Jamil Anderlini on building a news brand

The Drum TV

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Marketing

Exploring innovation, community, and brand building on TikTok

Technology

A parents platform

Marketing

Pinterest Predicts 2025

Technology

From tool to teammate: building the Gen AI-ready marketing team

Tech

show all
AI semiconductor chip with neon effect on a tech circuit background, rendered in glowing lines with a blue and purple color palette
Artificial Intelligence
The AI for Drummies Buyer’s Guide: everything marketers need to know
Futuristic ai chip with neon lights and digital data stream
Artificial Intelligence
The marketer’s no-nonsense, A to Z guide to all things AI
a person holding a phone with ai apps on it
Artificial Intelligence
Agentic AI: if everyone has a digital PA, where does this leave marketers?
a question mark on a black background
Artificial Intelligence
AI for marketing: the industry’s big questions, answered
human and robot hand almost touching
Artificial Intelligence
5 AI trends from SXSW – and what marketers can do about them
glitching image
Artificial Intelligence
AI glitches make headlines, but is brand trust paying the price?
Photograph of Jessica Dudley
Opinion
4 ways programmatic machine learning is powering consumer app growth
The Las Vegas Sphere lit up with Adobe branding
Artificial Intelligence
At Adobe Summit, has agentic AI for marketers made its public debut?

Open Mic

show all

Experts share their insights on our fast-changing industry.

GumGum
Five ways consumer travel habits are adapting in tough economic times
Hassell Inclusion
Neurodiversity in adland: how to make sure you’re not locking out creative talent
CTI Digital
10 tips for marketers to do more with less
The Future Laboratory
‘Longevity mindsets’ and ‘flat-age attitudes’ offer unmissable marketing opportunities
The Digital Voice™
The future of adtech is frictionless – removing financial barriers to innovation
IAB UK
There’s value in gaming ads, if you play it right
Awin
Sustainability sells: time to make it central to your influencer strategy
IPG Mediabrands
3 key lessons marketers can learn from the fashion industry

The Drum Recommends

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Read these insights from agencies recommended by The Drum.

A wall of handbags at Coach's Melbourne experiential event
The Drum Network
That’s my bag! What brands can learn from Coach’s experiential playbook
Handbag maker Coach recently hosted an event in Melbourne that recorded some impressive numbers. Paul Cotton, of Jack Morton Australia, explains why it hit such a chord with a new demographic of customer.
Paul Cotton
Head of ideas at Jack Morton Australia, Jack Morton, Australis
A supermarket aisle
The Drum Network
The role brands can play in the fight against retail crime
USA women's rugby player Ilona Maher
The Drum Network
Where are all the beauty brands in women’s sports?
A hand interacts with a touchscreen displaying information about Vodafone
The Drum Network
The best product demos should be interactive – and collaborative
Workmans' tools mounted on a wall
The Drum Network
Proprietary tools give marketing teams that all-important edge
Cole Palmer testing Pringles
The Drum Network
The talent game is broken; it’s time to rethink your star strategy
A megaphone against a gold background
The Drum Network
AI can be a PR’s best friend or worst enemy – depending on how it’s used
A man holding an umbrella walks past a distinctive London telephone box
The Drum Network
Will SXSW London have the same magic as its Austin counterpart?
A group of people holding drinks
The Drum Network
Here’s why your brand should throw a house party

The Responsible Marketing Hub

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Content created in partnership with Google

Man working on computer reviewing analytics
Promoted
The difference between advertisers who win & those who don’t is great measurement
4 people sitting on a stage at The Drum Predictions event
Promoted
3 ways marketing leaders can prove that marketing is a growth engine in 2025
Two people talking
Promoted
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Two people sat at desk
Promoted
4 ‘non-negotiables’ for UK advertisers to start 2025 with the foundations for growth