Breaking into the Future

Despite the importance of investing for the future, 72% of corporations are limited by short term expectation, according to a recent Wunderman study.

Mel Edwards, EMEA CEO & UK chairman at Wunderman sits down with speakers from BT Group, Shell and Adobe to dissect why this disconnect between companies’ ability to identify the many challenges of digital transformation and their capacity to adopt and benefit from technology and creative investments in their sales and marketing.

Speakers:

• Mel Edwards, CEO – EMEA, Wunderman

• Sherine Yap, Global Head of CRM, Shell

• Zaid Al-Qassab, Chief Marketing Officer, BT Group

• Jay Dettling, Vice President – Global Partners, Adobe