The Drum Briefing: Brand & Music Marketing

As brands seek to expand their influence, many have gravitated towards the music industry to increase engagement, cultivate brand image and create experiences that genuinely connect with consumers. In support of this, The Drum will present a panel of industry experts to discuss key developments in music, brand partnerships and share insights on how best to conduct new business within this sector.

We invite you to join the conversation and ask questions too as our panellists will discuss a range of topics, including:

• What opportunities can brands explore within music partnerships? How does it work in practice?
• What tools and platforms are driving change within music marketing?
• How are marketers developing music campaigns within retail and experiential spaces?
• Brand vs. Artist - How do both parties maintain their integrity and create credible partnerships?

Confirmed speakers:

Ola Sars, CEO & Founder of Spotify's Soundtrack Your Brand and former COO & Founder of Beats Music

Gary Cohen, Brand Partnerships Director at ATC Management & ATC Live

Zoe Stainsby, Head of Entertainment & Music at Fuse (Omnicom)

Michael Boaler, Senior Brand Manager at Jack Daniels Tennessee Whiskey

The event is free and is limited to a maximum of 50 delegates. If you'd like to attend, please register to reserve your place.