You’ve read the headlines on The Drum on how to Monetize your data with a DMP but what exactly does it mean? How to choose a DMP? How to implement it? How do you get the best out of it?
Join The Drum, in association with Mapp, for a morning of education and inspiration as we go beyond the hype to discover exactly how and why a DMP will transform your business.
We’ll explore how a DMP, by centralising all a company’s data – first and third party - through one platform, is today seen as the answer to achieving the marketer’s Holy Grail of ultimate and multi-channel customer engagement.
What’s more, you’ll learn why a DMP can also offer marketers assurance on: data ownership, transparency and protection.
To join this exclusive event, please RSVP here.
Agenda:
08:30 - 9.00: Networking and Breakfast
09:00 - 9.15: Welcome from The Drum and Mapp
09:15 - 9.45: What is a DMP and why you should use one: David Frew, programmes manager at IAB
09.50 -10.20: Using a DMP, our experience and best practice: Charlie Ashe client partner at The Programmatic Advisory
10.25 - 10.55: Implementing a DMP, our tips and tricks: Kim van der Zande, head of DMP at Mapp
WHAT: Breakfast panel event - Moving Beyond the Hype: Why Your Brand Needs a DMP
WHEN: 08:30 - 11:30, Thursday 15 June, 2017
WHERE: The Curtain, 45 Curtain Road, Shoreditch, EC2A 3PT
Partnered with