The relationship between technology and the marketing industry has fused for good. The rise of the machines gives way for both opportunity and concern as change isn’t something to talk about; it’s already impacting the bottom line.
Disappearing roles, changing business models and new competition that comes out of nowhere meets more intelligent decisions, more agile ways of working and the promise of finally putting the customer first.
Marketers are natural born futurists and they understand consumer better than anyone else, so why the existential threat? Does the marketing industry have it’s very own marketing problem?
But what can brands and agencies do now? What does it mean for future talent? How do we solve the problems of now so that we are ready for the future?
Machines + Marketers, an event co-created by The Drum and TBWA, aims to look at the evolving role of machines and marketers in the industry across two panels: The Rise of the Machines and Does the Marketing Industry Have a Marketing Problem.
Please join The Drum and TBWA for a thought-provoking event including a panel discussion, questions session and lunch on Thursday, September 28th at 12:00pm – 3:30pm.
WHAT: Machines + Marketers
WHEN: 28th September,12:00pm to 3:30pm
WHERE: The Projector, Level 5 of Golden Mile Tower, 6001 Beach Rd, Singapore 199589