Industry Breakfast Panel

Brand Confidence, How does this measure up?

The Drum and the host, Katie Deighton along with her panelists would like to welcome you to this Digital Trading Awards USA business breakfast. 

After a slew of hurdles for digital and programmatic advertising during 2016 and 2017, in which major topics such as brand safety, clarity, transparency, and viewability came to the fore, confidence in data-driven advertising has seemingly stagnated

The panelists will discuss the question, is this lack of confidence a perception, rather than the reality, as many markets will see significant increases in digital ad spend?

The Digital Trading Awards believes the digital advertising community is stronger than ever, with quality and education being taken ever more seriously in the face of increased scrutiny. In order for brands to invest with confidence, a unified voice and greater collaboration around education, innovation and transparency is needed.

This will be an interactive session, so you’ll be encouraged to take part in the discussion and ask questions to the host and panelists.  We hope you will go away with some useful insights and thought-provoking ideas.

The panel includes:

• Brian Eccelsine, SVP of Strategic Accounts at MIQ 
• Ilya Degtev , AD Tech Manager at Brightcove
• Zach Kubin , VP of Sales at Parsec
• Priscilla Valls, VP Agency & Advertiser Development at Pandora
• Steve Pereira, GM of North America at Captify