The Drum Digital Trading Awards Business Breakfast 2018

IT’S ALL ABOUT THE BRAND

In our fifth year in the UK and Europe, we aim to focus on inspiring brand confidence in data-led advertising, moving the needle to encourage investment from both direct response and performance spend, as well as brand spend.

Globally, the case has been made for a scale-able, real-time, brand building media play and more advanced clients understand that they have a massive opportunity in their hands by harnessing the power of their first-party data.

However, confidence has been dented. According to data from the CMO Council, 59% of brands said they had problems with where and how ads were viewed, while 41% had concerns about ad fraud. The report, released late in 2017, found that 45% of brands had pulled spend away from digital or were planning to.

Join us at our Digital Trading Awards Business Breakfast to discuss with our panelists how to make the client’s life easier and their programmatic media buying more efficient.

Speakers:

• Lara Izlan, Director, Advertising Platforms & Data Solutions, Auto Trader
• Barbara Agus, Digital Director International, Time Inc.
• Hossein Hossaini, Global Head of Programmatic Solutions, Havas
• Nick Reid, Head of Agency, Adobe EMEA

Please complete the form below to register your interest to attend the event. We will confirm your place by email.

Spaces are limited and will be on a first come first served basis!