Search, what is the future?

As part of the editorial and content program for The Drum Search Awards USA, we are hosting a panel discussion to look at the future of search and the impact these developments will have on our industry.

There’s a lot of talk about voice search and AI – as well as the disappearance of blue links altogether – not to
mention what’s to come with visual search.

It’s this future that the panel will discuss as it looks at the key trends the industry is facing. Panelists will discuss the technologies and innovations impacting search right now and how this will evolve, along with potential problems we could face.

This will be an interactive session and you’ll be encouraged to take part in the discussion and ask questions to the host and panelists. We hope you will go away with great insight into the future of your industry and what we can do to
help shape it.

Our panelists for the day:

• Lisa Lacy, Reporter, The Drum
• Purna Virji, Senior Bing Ads PPC Training Manager, Microsoft
• Mike Grehan, CMO, Acronym and CEO SEMPO
• Jeff Rohrs, Chief Marketing Officer, Yext
• Larry Kim, Founder Wordstream, Inc.
• Christina Connor, Global Product Lead, DoubleClick Search