The Big Messy: Navigating the Sports Marketing Landscape in 2017

From league streaming deals to sponsorships, sports marketing and media has, for lack of a better term, become messy. Join The Drum’s North America editor, Doug Zanger, on Monday, November 7th, as he moderates a discussion on making sense of sports marketing now and in the coming year.

In this panel, we will explore the current state of the sports media landscape and where it could be headed in 2017. Topics include:

• Which platforms are gold or fool’s gold
• Linear vs. Digital: the bright spots and traps
• The advent of micro-casting and why it’s important
• Where media and brands should place their bets in 2017
• The right ways media and marketers can experiment
• Optimistic advice for brands, agencies and marketers for 2017

Our panel of industry experts include:

Brian Cristiano, CEO Bold Worldwide
Julie Frahm, Director Original Programming & Production SNY
Amy Snelling, Group Account Director sapeintNitro
John Turner, SVP Publicis Media Sports

Join us on the 7^th for an opportunity to meet our US editorial team, learn more about our sports marketing coverage and enjoy breakfast on us!