The media industry appears to have fallen out of love with digital marketing. It’s clear that our industry needs an overhaul.
Brands such as Jaguar Land Rover, TSB and ISBA join The Drum, in association with Iotec to talk about how we can reform the adtech ecosystem.
Why?
2017 was a turning point for digital media. We’ve seen increasing debates around brand safety, viewability and reporting discrepancies.
Let’s make 2018 the year when the industry comes together, not to just talk about these issues but to demand them, and act on them.
Hot topics of discussion will be:
- The definition of transparency and fair trading
- The efficiency and effectiveness of tech
- Brand safety and security
- The heart of the ‘ethical adtech’
Speakers:
Ian Armstrong, global head of advertising, Jaguar Land Rover
Peter Markey, marketing director, TSB
Phil Smith, president, ISBA
Paul Wright, CEO, Iotec
Join our editor Stephen Lepitak as he hosts an in-depth discussion with brands on how we can turn things around and start thinking about rebalancing the adtech ecosystem.
Please note this event is for brands and independent agencies.
WHAT: Ethical Adtech panel: does adtech have a heart?
WHEN: Thursday, 15th February 8.30am-11am
WHERE: The Century Club, 61-63 Shaftesbury Ave, London W1D 6LQ