The Drum Live: Video Futures

The entertainment and content industry is in another golden age — but it’s also in flux as audiences continue to flock to more content, on more platforms, than ever.

Hear top experts weigh in on the current state of industry affairs, in the run-up to this year’s Upfronts and Newfronts at The Drum Live: Video Futures.

Learn the implications for brands, networks, media, publishers, content creators, agencies and technology — especially as marketers move towards econometric modelling and zero-based budgeting methods.

Hear about the trends and strategies from the market leaders making an impact.

Additionally, find out what media owners are doing to demonstrate strong ROI on brand budgets.

Panel discussion and audience input and opinion will play a significant role in crafting content for The Drum’s upcoming magazine super feature and additional online coverage of the future of TV on thedrum.com. 

Topics include:

• The need for universal/uniform Identification systems for content (Ad-ID, etc) and audiences.
• How UpFronts are the industry’s walled gardens when it comes to true transparency
• The emergence of subscription-only channels, and VOD offerings

Speakers include:

• Bennett D. Bennett, US Staff Writer, The Drum
• Michael Kuntz, President Ad Sales + Partnerships, USA TODAY
• Asiya Vorontsova, Sr Director of Business Intelligence & Yield, Telaria 
• Mike Green, VP Marketing, Brightcove
• Neil Shah, Global Senior Brand Manager – Smirnoff, Diageo
• Kavita Vazirani, EVP, Strategic Insights and Analytics, NBCUniversal
• Eric Hoffert, SVP Video Technology, AppNexus 
• Matt Prohaska, CEO & Principal, Prohaska Consulting 
• Michael Bassik, President, Global Digital Operations, MDC Partners 

Social: #VideoFutures @TheDrum

*Light refreshments will be served

**There will be a representative from the Drum in the lobby to check-in registered guests.