The entertainment and content industry is in another golden age — but it’s also in flux as audiences continue to flock to more content, on more platforms, than ever.
Hear top experts weigh in on the current state of industry affairs, in the run-up to this year’s Upfronts and Newfronts at The Drum Live: Video Futures.
Learn the implications for brands, networks, media, publishers, content creators, agencies and technology — especially as marketers move towards econometric modelling and zero-based budgeting methods.
Hear about the trends and strategies from the market leaders making an impact.
Additionally, find out what media owners are doing to demonstrate strong ROI on brand budgets.
Panel discussion and audience input and opinion will play a significant role in crafting content for The Drum’s upcoming magazine super feature and additional online coverage of the future of TV on thedrum.com.
Social: #VideoFutures @TheDrum
*Light refreshments will be served
**There will be a representative from the Drum in the lobby to check-in registered guests.
WHAT: The Drum Live: Video Futures
WHEN: Tuesday, May 8th, 2018 8.30am-11am, first panel to begin at 9am
WHERE: USA TODAY, 25th Floor Paramount Plaza Building, 1633 Broadway, New York, NY 10019