An approximate £800m is spent each year on advertising alcohol in the UK – with the global estimate approximating $1tn – making it one of the most significant products marketed to consumers today. Yet, it is also one of the most policed sectors when it comes to how, when and where it can advertise.
So, how do alcohol brands view the regulations they face by both Portman Group and the ASA when it comes to promoting their goods, and what is the future of alcohol marketing?
Moderator: Natalie Mortimer, senior creative reporter at The Drum
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WHAT: The Great Alcohol Marketing Debate
WHEN: 9.00am, Wednesday 22nd March
WHERE: The Queen's Head, 15 Denman Street, London,