Business purpose: The paradox and the potential

Join us and our friends at WE Communications as we assess the role of purpose.

Melissa Waggener Zorkin, CEO of WE Communications discusses who holds the power and the purpose along with Mars and Nivea.

In an age of authenticity, consumers are increasingly expecting brands to not only behave in a transparent manner – but also communicate their core values and what they stand for clearly. Our panel will explore some of these issues as well as how to bring ‘brand purpose to life’ and whether purpose can be balanced with both short-term and long-term business goals..

Speakers:

• Melissa Waggener Zorkin, CEO of WE Communications

• Michelle Oliver, global head of purpose, diversity & inclusion, Mars

• Christoph Collée, global CMO, Nivea