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Cannes 2018:

Augmenting Creativity through AI

in association with Deloitte Digital

Date: Tuesday 19th June

Time: 12:30-1:30 pm

Location: Hôtel Barrière Le Majestic, 10 Boulevard de la Croisette, 06400 Cannes

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From writing pop ballads, to mimicking the styles of great painters to assisting in making films — AI has done it all.

Experts wonder, however, how far AI can or should go in the creative process. And question the extent to which AI can develop its own sense of creativity.

What is the true impact of technology on creativity? How are brands using AI to fuel creative experiences? Perhaps an even more pertinent question is whether AI (on its own) is capable of creativity?

Deloitte Digital and The Drum bring together a panel of experts to discuss the impact of AI on creativity and how it is pushing the creative frontiers.

Speakers:

- Jocelyn Lee, head of media strategy and adtech, Heat

- Randy Browning, founder, Blab

- John Travis, VP brand marketing, Adobe

 

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