Audience Insights Breakfast

The Drum invite you to our latest installment of breakfasts where we discuss the hottest topics in digital and brand marketing. This month, we will take a look at how audience insights and analytics are used within business.

Join us on Wednesday 22^nd November where industry experts will share their opinions and tips for brands operating in this space. Our panel will kick off with a range of topics such as:

• What is needed to introduce a beneficial culture of insights and analytics
• How to choose what insights platform is best for your business
• Why it is important to trust your gut instincts when you don’t agree with analytic reports
• When can marketers defer to second and third party analytics instead of speaking directly to audiences

We then hand over to the audience and allow for you to ask questions too. So come along and share your opinions on the market with us.

Confirmed speakers:

Carlos Serra, COO, Audiense

Sarah Mole, Digital Director, Sister London

Liam Corcoran, VP Ad and Audience Measurement EMEA, Research Now

This event is now closed. For more information, please contact Kara.Sarkodie-Mensah@thedrum.com.