The Drum & The Sun Arms - The Sun Emotions Panel

Emotion is one of the most powerful factors driving human behaviour, often trumping rational calculation when it comes to decision making. The key for marketers is how to tap this primal force, how to understand consumers’ emotions and speak to them in a way that creates an emotional link with the brand.

Join Mark Field, Director of Bridge Studios, News UK, Movember, Bountiful Cow and Prof. Paul Dolan from LSE at The Drum and The Sun Arms for a discussion of how brands can capture the power of emotions using creative campaigns and targeting to build true emotional connection.