Influence live: What the hell is going on with influencer marketing?

2016 was a transformative year for influencer marketing. Though around for a long time, the conversation and focus dedicated to the topic has accelerated and opened the door to a booming segment of the advertising and marketing industry. Influencers themselves are more sophisticated in their approach and brands like Adidas, L’Oreal and Lyft are making big investments and innovating in influencer marketing.

In this panel, we discuss the influencer marketing landscape — where it was in 2016 and where it’s headed in 2017 and beyond. Topics for the discussion include:

    •    The main differences between influencer marketing and traditional celebrity marketing

    •    Whether or not influencer marketing a good option for brands

    •    Brands doing well in the space (and why)

    •    The data that informs picking strong influencers

    •    Quantifying the success of influencer campaigns

    •    Influencer marketing for smaller brands

    •    Paid influencers and authenticity

Join The Drum, Julius, and industry thought leaders for a morning discussion around the good, the bad, and the ugly of influencer marketing. We’ll confirm and debunk myths, share successes and failures, and discuss what lies ahead as influencer marketing spend grows. The industry panel will feature:

    •    Amy Tunick, President, GREY Activation & PR

    •    Ian Schafer, Founder/CEO of Deep Focus

    •    Jared Augustine, CEO of Thuzio/Julius 

    •    Shan Lui, Director, Programming & Influencer Relations at Superfly