The Drum's Influencer Marketing Breakfast

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favourite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.

For these reasons, many believe influencer marketing to be the next big thing in advertising.
For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.

However, influencer marketing is still new. Many marketers are still hesitant, at the risk of being left behind by the growing cohort of marketers that are embracing this new channel. At this breakfast, we will outline the what brands and agencies need to know to develop an influencer marketing campaign today.

Join us on 26th October for a morning of debate, discussion and hot breakfast rolls!

Date: Wednesday 26 October
Time: 8.30am for breakfast and networking
Address: 23 Curtain Road, Shoreditch, EC2A 3LT

Where we will discuss a range of topics, including:

• Get insight on best practice trends and techniques on what is still quite a new topic
• Find out why influencer marketing is not just a cheap experiment
• And how you can get yourself set up to embrace this new channel 

This event is now full, thank you for your interest. Please be sure to visit The Drum Diary for information about future events.