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Cannes 2018:

The 6-Second Impact

in association with Taboola

Date: Tuesday 19th June

Time: 10:30-11:30am

Location: Boat FCB, Jetée Albert Edouard, Cannes

Can advertisers really make an impact in six seconds?

From Google to Fox to YouTube to big brand owners— everyone is snacking with 6-second video formats.

What is the impact of this format? Do they force both advertisers and consumers to be more focused? Does it deliver the level of poignancy and emotional connection we all want with our consumers? How does it drive ad recall? What is the role of short-form videos? Do advertisers really want these?

Come and discover all this and more around video advertising with The Drum and Taboola. On a panel discussion, joined by a brand and an agency, Taboola and The Drum will aim to answer these questions and celebrate the ‘language’ and the impact of the 6-second video.


  • Adam Singolda, CEO, Taboola

  • Joanna Monteiro, CCO, FCB Brazil

  • ...more to be announced


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